Notes from the studio

Articles

Short reads on Meta and Google ads, social media, SEO and websites — written for businesses in Athens and across Greece. Practical notes from how we plan, ship and report, not generic marketing theory. Start with a topic below, or skim for the next move on your channels and site. New pieces land here as we publish them.

• Social Media · 14 Oct 2026 · 9 min read

  Meta One: is it worth paying for links on Instagram and Facebook?

  Since mid-September Meta has been selling Meta One subscriptions for businesses, and clickable links in posts are no longer a given. You don’t need to pay right away — measure what your links bring in.

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• Web & SEO · 7 Oct 2026 · 14 min read

  Website creation in Athens

  Most new-site conversations start in the wrong place. What real website builds include, where SEO fits, and what moves the price up or down.

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